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Seller Checklist

Amazon Product Image Requirements

Amazon's main product image must have a pure white background (RGB 255, 255, 255), show the product filling about 85% of the frame, and be at least 1000px on the longest side (1600px+ to enable zoom). It must contain no logos, watermarks, text, or props.

Want to know whether one of your own photos passes? Check it with our free image checker — it measures the background, frame fill and resolution in your browser, and nothing is uploaded.

Meeting these rules prevents listing suppression and improves conversion. Below is the full checklist for main images, additional images, and technical specs.

Key takeaways

  • Amazon’s main product image must use a pure white background at RGB 255, 255, 255.
  • The product must fill about 85% of the frame in the main image.
  • Images must be at least 1000px on the longest side; 1600px or more enables zoom.
  • The main image must contain no logos, watermarks, text or props.
  • Failing these rules risks listing suppression, so they are worth checking before upload rather than after.

Last reviewed by the Pinnacle Edits editing team.

Main Image Rules

  • Pure white background — RGB 255, 255, 255
  • The product must fill about 85% of the image frame
  • No logos, watermarks, text, borders, or inset images
  • No props or accessories that are not part of the product
  • Professional photograph only — no illustrations or renders for the main image
  • Product must be shown in full, not cropped

Technical Specs

  • Minimum 1000px on the longest side; 1600px+ recommended to enable zoom
  • Preferred format: JPEG (.jpg); TIFF, PNG, and non-animated GIF also accepted
  • sRGB or CMYK colour profile
  • Square (1:1) framing works best for most categories

Additional Images & A+ Content

  • Secondary images (up to 8–9 slots). Here you can show lifestyle shots, alternate angles, infographics, scale, and packaging — backgrounds and props are allowed.
  • Infographics. Call out dimensions, features, and benefits to lift conversion; these belong in secondary slots, never the main image.
  • A+ Content. Brand-registered sellers can add rich comparison charts and branded modules to the description area.
  • Common rejection reasons. Off-white or grey backgrounds, watermarks/logos on the main image, the product not filling enough of the frame, or low resolution that blocks zoom.

Amazon Images

Common Questions

What background does an Amazon main image need?

The main image must have a pure white background — RGB 255, 255, 255. Off-white or grey backgrounds can get a listing suppressed.

What size should Amazon product images be?

Images must be at least 1000px on the longest side, and 1600px or larger is recommended so Amazon enables its zoom feature. JPEG is the preferred format.

Can I put text or logos on Amazon images?

Not on the main image — no text, logos, watermarks, borders, or props are allowed. Text and infographics are permitted on secondary images.

How much of the frame should the product fill?

Amazon recommends the product fill about 85% of the image frame in the main image, shown in full and not cropped.

Can Pinnacle Edits make my images Amazon-compliant?

Yes. Pinnacle Edits edits product photos to pure white RGB 255,255,255 backgrounds with retouching and shadows, in batches from 50 to 10,000+ images, delivered within 24–48 hours.

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Get Amazon-Ready Product Images

Compliant pure-white backgrounds, retouching, and A+ content — delivered in 24–48 hours.